[This event is organised by NEMO – The Network of European Museum Organisations. The following text is the original description provided by the organisers. Please note that while we strive to ensure the accuracy of the information provided, the European Heritage Hub does not guarantee the accuracy or endorse the content of this event.]
The one-hour webinar on 13 February will introduce NEMO’s new publication ‘Connected journeys: Holistic audience measurement in the age of digital’, researched by Casey Scott-Songin and published by NEMO Working Group Digital Transformation.
Join to learn about key concepts such as how to define a museum audience that incorporates onsite and online visitors, how to understand online and onsite experiences as interconnected journeys and identify areas of opportunity, and how to build a practice of audience measurement that will help you make data-informed decisions at all levels of the organisation. The new publication offers a comprehensive guide to understanding visitor behaviour through a holistic lens, bridging onsite and online interactions.
By engaging audiences through participation, dialogue, and inclusivity, museums can create meaningful connections and informed strategies for the future. The publication also features 8 good-practice examples and includes practical tools and insights to measure success, foster engagement, and bridge physical and digital experiences.
Participation in the NEMO Webinar is free of charge, but registration is mandatory.
The webinar is limited to 200 participants on a first come, first serve basis.
