This chapter, titled “Long Live Portugal! We are Caretos! From boy’s rituals to the emblems of the nation. Heritage itineraries in the media and social netwroks,” delves into the integration of the 2003 Safeguarding of the Intangible Cultural Heritage by various nations into their political agendas. It sheds light on the evolution of festivals influenced by economic shifts, resulting in cultural reconfigurations.
Specifically focusing on the Carnival of Podence, it illustrates a reimagining of rural identities in contemporary contexts. The document underscores the impact of commercialization and media portrayal on traditional practices, altering local perspectives. It further examines the significant role played by media platforms and tourism entities in shaping cultural narratives. The discourse extends to the ongoing process of constructing and preserving heritage through performances and dialogues.
It discusses the complexities of heritage-making, emphasizing the involvement of diverse stakeholders and the need for expert documentation. The article also touches upon the potential risks associated with the commodification of cultural heritage, cautioning against the overshadowing of authentic traditions by superficial representations.
Overall, it provides insights into the intricate interplay between heritage, media, and societal transformations, highlighting the dynamic nature of cultural practices in the face of globalization and modernization.
