This documentary video highlights the importance of voting and safeguarding democracy, resonating widely since its release in April 2024. It features elderly citizens from various EU countries sharing personal stories with the younger generation about democracy, emphasising its value and the necessity of active participation in elections.
The video has been viewed over 190 million times across multiple platforms including social media and TV channels in 21 countries, underscoring the message that democracy and voting should not be taken for granted. Its tagline, “Use Your Vote. Or others will decide for you,” reinforces the campaign’s focus on safeguarding democratic principles amidst Europe’s diverse historical backgrounds.
This documentary is relevant to a broad audience, particularly citizens of EU countries, young voters, and anyone interested in civic engagement and democratic values. It appeals to those concerned about the future of democracy and the impact of individual participation in electoral processes. The testimonies from senior citizens add a personal and historical perspective, making it compelling for viewers interested in European history and contemporary political issues.
