This comprehensive analysis explores the intersection of urban heritage and mega-events, focusing on the case of Matera-Basilicata as the European Capital of Culture. It delves into the challenges and opportunities presented by the integration of cultural heritage within large-scale events, providing valuable insights for professionals and enthusiasts in the field.
The study highlights the evolution of Matera’s bid, transitioning from a heritage-centric approach to a technology-focused vision. This shift reflects the complexities of governance and the need for innovative strategies to engage with the city’s rich cultural landscape. The findings reveal that while the initial proposals emphasised the importance of heritage, the final plans often overlooked built heritage in favour of intangible cultural elements and digital initiatives.
Key themes include the role of public participation in shaping heritage policies and the necessity for long-term strategies that align with mega-event planning. The analysis underscores the importance of integrating citizen involvement to ensure sustainable development and the preservation of cultural identity. Additionally, it addresses the potential threats to heritage posed by rapid urbanisation and the pressures of tourism, advocating for a balanced approach that respects both heritage conservation and modernisation.
In conclusion, this exploration serves as a critical resource for understanding the dynamics between mega-events and heritage management, offering practical recommendations for future initiatives aimed at fostering cultural sustainability in European cities. The research also underscores the importance of citizen involvement in planning for sustainable development and heritage tourism.
