As part of the “HOMEE – Heritage Opportunities/threats within Mega-Events in Europe” research project, this European report explores the complex relationship between mega-events and heritage, focusing on Matera-Basilicata 2019 as European Capital of Culture. Involving the contribution of three institutions (Politecnico di Milano, University of Hull, Neapolis University Pafos), the study examines how mega-events impact heritage preservation and urban development. Through the detailed Matera case study, the report reveals differing visions during the event’s bidding and planning stages, highlighting changes in governance and event execution.
The study shows a shift from a heritage-centered approach to a technology-focussed one in the bid books for Matera 2019, initially emphasizing the city’s heritage. It discusses the challenges of aligning heritage conservation with the demands of mega-events, stressing the importance of public participation and long-term planning. Additionally, it reviews the heritage projects completed during the event, offering insights into their legacy and future impact on Matera’s heritage landscape.
By examining the threats and opportunities mega-events pose to heritage, the report provides a detailed view of the challenges in balancing cultural heritage preservation with the demands of hosting large-scale events.