This legislation sets forth regulations governing advertising and trading activities within specified Games locations during designated periods. It aims to maintain the integrity and heritage significance of these locations by controlling commercial activities that could impact the overall experience and historical value.
One of the primary focuses of the legislation is to protect the heritage sites hosting the Games from intrusive advertising and trading practices that could detract from their cultural and historical importance. By establishing specific rules for advertising and trading near locations like Lee Valley VeloPark and University of Warwick, the legislation aims to strike a balance between commercial interests and heritage preservation. It also outlines exceptions for certain service providers to ensure that essential information services can still operate effectively during the Games.
Furthermore, the legislation addresses the impact of advertising and trading on heritage sites by setting out conditions for compliance and detailing offences related to non-compliance. It emphasises the importance of respecting the heritage value of the designated locations and highlights the need for responsible commercial activities that do not compromise the historical significance of these sites.
Overall, this legislation plays a crucial role in safeguarding the heritage of Games locations and ensuring that they are preserved for future generations to appreciate and enjoy.
