The Strategic Municipal Plan for Culture Guarda 2030 is a comprehensive roadmap developed through a participatory process led by the University of Minho. It aims to address cultural dynamics, events, and preferences in the Guarda region, emphasising the importance of enhancing cultural participation and communication.
The plan identifies key challenges such as low cultural engagement, the significance of popular cultural events, and the necessity for improved cultural communication in rural areas. Gender disparities in cultural activities and the impact of online cultural consumption during the Covid-19 pandemic were also highlighted.
To tackle these challenges, the plan proposes various recommendations, including the promotion of cultural heritage, support for cultural professionals, and the organisation of annual cultural debates. The strategic objectives outlined in the plan are structured around three main axes: promoting sustainable growth of cultural industries, establishing effective communication management for cultural and scientific activities, and enhancing community involvement in cultural and heritage appreciation. Each strategic objective is further broken down into specific, measurable, achievable, relevant, and time-bound goals, with corresponding actions and expected impacts.
The plan spans from 2022 to 2030, with a detailed calendar outlining specific actions to be taken each year. By aligning with the strengths, weaknesses, opportunities, and threats identified through a SWOT analysis, the Strategic Municipal Plan for Culture Guarda 2030 aims to foster a vibrant cultural ecosystem, strengthen community engagement, and promote the region’s cultural identity and heritage.
