The Digital Transformation Plan for Tourist Destinations outlines a comprehensive strategy to foster the digitization of tourist destinations and tourism-related businesses. It serves as a roadmap for implementing actions aimed at modernizing destinations through technology while prioritizing sustainability, accessibility, and visitor experience enhancement. By leveraging data-driven approaches and fostering interoperability, the plan seeks to construct a robust tourism intelligence system capable of supporting informed decision-making and facilitating seamless interactions between visitors and destinations.
At its core, the plan aims to drive the sustainable development of tourist territories by embracing digital innovation and fostering a culture of continuous improvement. Through the provision of grants to local entities within the Smart Destinations Network, the plan supports the development of projects with technological and innovative components aligned with its overarching objectives. These projects span various domains, including enhancing visitor access, improving communication and service delivery, managing tourism impacts, and promoting digital literacy.
By investing in technology-driven solutions, the plan aims to enhance destination management, governance, and visitor experiences. It emphasizes the importance of modernizing tourist destinations to make them more efficient, sustainable, and attractive to visitors while also improving the quality of life for residents. The plan acknowledges the transformative potential of digitalization in enhancing tourism competitiveness, promoting economic growth, and fostering social inclusion.
Overall, the Digital Transformation Plan for Tourist Destinations represents a forward-thinking approach to reimagining tourism in the digital age. It underscores the importance of embracing technology as a catalyst for positive change, both in terms of destination management and visitor engagement. Through strategic investments and collaborative efforts, the plan aims to position European tourist destinations as leaders in digital innovation and sustainable tourism practices.
Full name (English): Order ICT/1527/2021, of 30 December, approving the regulatory bases for the Programme of aid for the digital transformation and modernisation of local entities that form part of the Network of Smart Tourist Destinations, and proceeding to its call for applications for the financial year 2021, within the framework of the Recovery, Transformation and Resilience Plan
