The article “The Regeneration of the Olive Heritage in Portugal Supported by Creative Tourism” discusses the potential of creative tourism in enhancing and revitalising olive heritage in Portugal, aiming to safeguard it and promote sustainable development in rural regions.
Over the past decades, modernisation in olive cultivation has threatened traditional production methods, risking the disappearance of this ancient heritage. The study suggests that creative tourism, through innovative experiences and the utilization of local resources, can serve as a pillar for rural region regeneration and contribute to reducing regional disparities. Results from a Delphi study and consumer perspective analysis indicate a significant interest and willingness among consumers to engage in creative experiences related to olive heritage tourism.
By emphasising the importance of preserving olive heritage and leveraging creative tourism, the article highlights the opportunity to not only protect cultural traditions but also foster sustainable and responsible tourism practices. Creative tourism is seen as a means to deepen visitor engagement, promote cultural immersion, and enhance the overall tourism experience. The attractiveness of olive tourism is further enhanced by the historical significance and versatile uses of olive oil, offering a diverse range of experiences from gastronomy to nature-based activities.
Overall, the study underscores the potential of creative tourism as a valuable tool for promoting the regeneration of rural regions, preserving cultural heritage, and fostering sustainable tourism practices in Portugal.
