This learning kit brings inspiring cases of civil society organisations across Europe that go beyond the ‘best practices’ of larger actors. It presents the diversity of topics and methods of communicating heritage issues used by Civil Society Organisations in diverse contexts of Europe, all aimed at igniting a greater interest in heritage within and beyond their environment.
The publication looks at awareness-raising and advocacy as members of the same ‘family’, comprised of activities, methods, and strategies that help organisations argue for certain heritage-related issues or causes in a wider social and political arena. It provides a better understanding of advocacy and awareness-raising and its specificities in the heritage field, showcases social movements and what it takes for collective action to happen, compiles ways to improve your planning and practice of managing awareness-raising and advocacy campaigns, and offers inspiration and learning from existing practices and experiences across Europe.
This Learning Kit will provide useful for those who are looking for ways to engage citizens and policy-makers in recognising the importance and value of heritage and the work they do related to it; those seeking policy change and improvement of legal solutions to enhance or make possible their work (e.g. heritage protection or funding); and those who are seeking wider public attention or support for working with particular endangered heritage.
The Learning Kit on Awareness-Raising & Advocacy for heritage civil society organisations was issued by Europa Nostra with the support of the Creative Europe programme of the European Union.
