The potential of gamification for cultural tourism and heritage has been widely recognized, both in academic circles and in communities of practice. Because of this recognition, there have been numerous experiences and reflections on the use of gamified strategies for interpretation, safeguard, and economic development for cultural assets, especially in recent years. As the field slowly grows beyond isolated projects and a more consistent body of work begins to form, it becomes increasingly important to hold space for broader discussions regarding future directions for research within the intersection of gamification and cultural heritage.
With this goal in mind, this paper presents the groundwork being laid by the ongoing GAME ON research project – “orientations for gamification in Cultural Heritage”. By taking a broad overview of the field, its possibilities and its challenges, the project aims to identify trends and directions in which future research ought to be developed. As such, this paper explores the two operational axes of the project: consolidation of existing knowledge and qualification of researchers, discussing hurdles and prospects both within the scope of action and the field at large.
Through its research, the project envisions the expansion of gamification as go-to set of strategies for the deepening of cultural connections and safeguard of cultural heritage, ever innovative and ever engaging for visitors and communities alike.
