This report is part of a study that produces up-to-date and reliable information on audiences for DGPC museums, including social profiles and cultural practices, the relationship with museums, expectations, evaluations and suggestions arising from the visit. It aims to promote knowledge and the search for new responses to the challenges that audiences are posing to many museum institutions as a result of the strong impact of tourism.
This is a pioneering study in Portugal from several points of view: the number of participating museums, the comparative perspective adopted and the duration of the observation (12 months). The methodology included analysing visitor statistics, demographics, activities, and conducting public surveys.
This particular document pertains to the Museu Nacional de Machado de Castro (MNMC), detailing its history, services, and activities. The document analyses a corpus of 613 valid responses, predominantly from foreigners, using Computer Assisted Qualitative Data Analysis (CAQDAS). The analysis process involves five phases: data preparation, initial immersion, coding, categorization, and interpretation.
Both quantitative and qualitative analyses of visitor opinions and suggestions are conducted, revealing predominantly positive feedback. Visitors appreciate staff professionalism and suggest clearer language in exhibition texts. The report also outlines the museum’s services, activities, and communication methods, highlighting the importance of visitor feedback for improving museum experiences.
