This report is part of a study that produces up-to-date and reliable information on audiences for DGPC museums, including social profiles and cultural practices, the relationship with museums, expectations, evaluations and suggestions arising from the visit. It aims to promote knowledge and the search for new responses to the challenges that audiences are posing to many museum institutions as a result of the strong impact of tourism.
This is a pioneering study in Portugal from several points of view: the number of participating museums, the comparative perspective adopted and the duration of the observation (12 months). The methodology included analysing visitor statistics, demographics, activities, and conducting public surveys.
This particular document pertains to the public of Casa-Museu Dr. Anastácio Gonçalves, focusing on visitor opinions and suggestions. The study involved qualitative data analysis using Computer Assisted Qualitative Data Analysis Software (CAQDAS) and a five-phase approach proposed by Leavy. The analysis revealed positive feedback from visitors, particularly regarding the museum’s architecture and history. The study included 146 valid responses, with 44% from foreigners.
Overall, the study highlights the importance of clear and accessible language in museum materials and the need for contextualization in temporary exhibitions. The findings suggest a positive reception from visitors, with a majority expressing satisfaction with their museum experience.
