This study identifies opportunities and challenges posed by artificial intelligence (AI) for the Cultural and Creative Sectors (CCS), including museums and cultural heritage. It also suggests actions for stakeholders and policymakers.
Regarding museums and cultural heritage, the study identifies at least three opportunities brought by AI: 1) Enhancing archival, cataloguing, and information management applications; 2) Enhancing audience engagement activities; and 3) Managing visitor experiences.
Among the challenges facing our sector, the study identifies several key issues: a lack of skills and knowledge necessary to adopt these technologies, internal biases within AI systems, and economic barriers that heritage institutions face when embarking on innovation processes of this scope.
