The Barcelona Declaration “Better Places to Live, Better Places to Visit” seeks to demonstrate what tourism and cultural heritage sectors can achieve by working more closely together, for the benefit of European citizens and cultural heritage as well as businesses, visitors and destinations. Moreover, it assumes the collective commitment of both sectors towards the Sustainable Development Goals (SDGs).
This declaration underscores the pivotal role of tourism in revaluing and bringing to life Europe’s rich cultural heritage, fostering social cohesion, economic growth, and job development. It emphasises the importance of engaging various stakeholders, including public administrations, private entities, civil society representatives, academics, experts, and citizens, in promoting a shared commitment to preserving and promoting cultural heritage. Moreover, it recognises cultural heritage as a fundamental aspect of a territory, essential for local communities and a key asset for tourism destinations.
This significant initiative highlights the benefits of tourism in adding value to cultural heritage, encouraging its preservation, interpretation, and sustainability. The document addresses the challenges faced by European tourism destinations in balancing the use of cultural heritage, tourism demands, and local community needs, advocating for collaborative efforts among stakeholders to achieve a better balance. It outlines key principles for enhancing governance, marketing, preservation, and connecting people through cultural and tourism experiences.
Overall, the declaration calls for a holistic approach to marketing that promotes authenticity, respect for local communities, and the safeguarding of cultural heritage. By fostering intercultural dialogue, knowledge transfer, and innovative solutions, the Barcelona Declaration aims to create better places to live and visit, ensuring the long-term sustainability and competitiveness of tourism’s social and cultural impacts in Europe.
