This resource provides a comprehensive framework for leveraging cultural and natural heritage (CNH) as a driver of sustainable growth in rural European regions. It explores the adaptation of the Business Model Canvas (BMC) to enhance the potential of CNH in addressing economic, social, and environmental challenges in rural communities. By tailoring traditional business models to the unique needs of CNH, the content presents innovative solutions aimed at fostering rural regeneration and stakeholder engagement.
The guide highlights six case studies from different European regions, each of which applied the adapted BMC approach to develop tailored strategies for cultural and natural heritage management. Key themes include value creation, stakeholder collaboration, and investment prioritisation. The content also introduces tools such as multi-criteria decision-making and portfolio analysis to help regions systematically identify and act on investment opportunities.
One of the main conclusions is the importance of a participative approach, engaging diverse stakeholders to co-create solutions that maximise the social, environmental, and economic value of CNH assets. The findings suggest that this methodology not only supports sustainable rural development but also fosters stronger community ties and boosts local economies. The resource serves as a practical guide for professionals in heritage management, rural development, and policy-making, offering actionable insights into how CNH can drive long-term regional regeneration.
