In the face of complex regulatory frameworks and diverse local authority roles, Brittany aims to redefine its approach to tourism, ensuring both public efficiency and meaningful development. The region seeks to address these challenges by constructing a pragmatic and coherent model for tourism that aligns with its unique identity and values.
The current legislative environment, characterised by fragmented responsibilities among various public and private actors, has complicated the coordination of tourism efforts. This has led to a lack of clarity and a need for a more unified strategy. To overcome these issues, Brittany is developing a model that integrates diverse competencies and fosters collaboration between public and private sectors. This model is designed to enhance the tourism sector’s performance while remaining true to Brittany’s distinct cultural and geographical attributes.
Tourism in Brittany represents a crucial economic sector, contributing 8.1% to the regional GDP, and holds significant potential for human and economic development. Beyond its economic impact, tourism reflects Brittany’s cultural openness and tradition. The region’s response to the current health crisis further underscores the need for a tourism strategy that is responsible, innovative, and sustainable.
The proposed plan emphasises the creation of a coordinated regional strategy to facilitate public-private partnerships and focus on visitor-centred development. This approach aims to harmonise efforts across various levels of government and stakeholders, integrating their expertise into a cohesive vision for tourism.
The strategy sets out to achieve sustainable performance by balancing social, economic, and environmental goals. It calls for transforming consumption models to ensure visitors experience a destination that is both sustainable and engaging. This approach will enable Brittany to navigate current challenges and ensure long-term, effective development in the tourism sector.
