The Bourgogne-Franche-Comté Region has launched a bold strategy for tourism based on 6 strategic objectives to be achieved through 36 priority projects (Chantiers). Each of these has been detailed in outlining its main characteristics.
Notably, strategic objective 3 is devoted to Support digital innovation in services and the growth of digital technologies within the tourism sector. This strategic initiative focuses on supporting the digital transition of professionals and ensuring a well-managed development of new tourism technologies. Key actions include expanding Wi-Fi networks in tourist regions, developing a regional platform for shared web services, and fostering mutually beneficial partnerships with major reservation platforms. Additionally, it aims to create a tourism-focused digital cluster to encourage innovation in products and services and enhance visitor experiences through new digital applications such as mobile apps and virtual assistants.
In strategic objective 4, among others major tourism offers of the region, the plan aims to enhance the tourism potential of Bourgogne-Franche-Comté’s heritage sites, including UNESCO World Heritage sites, Grands Sites de France, and other culturally significant landmarks. The focus is on improving visitor experiences through the development of high-quality, interactive, and sustainable tourism products. Efforts include networking and promoting these sites, increasing their visibility and appeal, and integrating new technologies to make visits more engaging and accessible. The initiative also seeks to democratise cultural tourism by creating offerings tailored to younger audiences and school groups, making heritage sites more dynamic and interactive. Additionally, the plan promotes the sustainable development of natural heritage tourism, emphasising the protection of landscapes, parks, forests, and other natural areas.
The outcomes include a diversified tourism offer, increased visitor numbers, economic benefits for local communities, and a stronger connection between residents and their regional heritage. The initiative seeks to foster collaboration among stakeholders, ensuring that both cultural and natural heritage are preserved and celebrated in a way that benefits the region’s economy and its people.
