The article explores the intricate relationship between cultural identity and tourism development, focusing on the city of Tomar as a case study. It emphasises the significance of preserving cultural heritage and leveraging it as a driver for sustainable tourism growth. Through qualitative analysis and in-depth interviews, the study identifies key cultural resources in Tomar that have the potential to attract international visitors. The research underscores the role of local agents in safeguarding cultural identity and promoting tourism activities that align with the city’s unique heritage.
Furthermore, the article delves into the theoretical framework of sustainable tourism development, drawing insights from UNESCO and other scholarly sources. It highlights Tomar as a model for sustainable cultural tourism, recognised for its historical and cultural significance. The study advocates for a holistic approach to tourism planning, integrating local perspectives and ensuring long-term benefits for both residents and tourists. By emphasising the authenticity of cultural experiences and the preservation of local traditions, the research aims to guide future strategies that foster balanced and sustainable tourism growth.
In conclusion, the article contributes to the body of knowledge on cultural tourism and sustainable development, emphasising the importance of integrated approaches that respect and enhance local cultural richness. It calls for continuous collaboration among stakeholders to promote tourism that benefits communities and visitors alike, ultimately fostering a tourism sector that celebrates and preserves the cultural wealth of cities like Tomar.
