The “Motion for a Parliamentary Resolution on Tourism Policy and Action Plan to 2030” outlines Iceland’s strategy for developing a sustainable and competitive tourism sector. The plan emphasizes balancing economic growth, environmental protection, and social well-being, ensuring tourism benefits the entire country. It includes a detailed action plan with defined, cost-estimated, and time-framed measures, which will be updated every two years. The initiative focuses on enhancing visitor experiences, respecting carrying capacities, and fostering professional, high-quality, and safe tourism services.
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