This comprehensive guide delves into the promotion, outreach, and communication strategies for heritage sites, offering valuable insights for professionals and enthusiasts in the field of Irish Heritage. The document covers a wide range of topics, including effective ways to promote heritage, preparation of press releases, website building considerations, interpretation needs, funding opportunities, legal protection, and the development of heritage trails.
The guide emphasizes the importance of engaging and newsworthy press releases, highlighting the necessity of including factual information and addressing key questions in the initial paragraph. It also stresses the significance of mobile-enabled websites and the use of language that aligns with brand identity to communicate the benefits of tourism to monuments effectively.
Furthermore, it provides essential considerations for interpretation, such as catching attention, relevance, organization, and audience diversity. The document underscores the need for a clear theme and authentic interpretation, while also addressing the importance of a well-defined interpretation plan to maintain a clear brand and message.
In addition, the guide offers valuable information on funding opportunities, including details about the LEADER programme and the Heritage Council’s role in supporting community archaeology projects. It also delves into legal protection under the National Monuments Acts and the importance of regular maintenance for monument preservation.
Moreover, the document explores the development of heritage trails, emphasizing the need for collaboration with local heritage and tourism officers, as well as the establishment of a strong theme and suitable trail selection. It also provides insights into strategic approaches, project planning, and useful resources for the care, conservation, and recording of historic sites.
Overall, this guide serves as a comprehensive resource for individuals involved in Irish Heritage, offering practical advice and strategic insights for promoting, preserving, and communicating the significance of heritage sites.
