The Report stresses the need for a human-centred and value-based development and use of Artificial Intelligence (AI) in education, culture and the audiovisual sector, and outlines particular considerations for cultural heritage.
It calls for ethical principles to be upheld while using AI in these sectors, fully respecting fundamental rights, values, privacy, the protection of personal data, non-discrimination and freedom of expression and information, as well as cultural diversity and intellectual property rights.
It stresses the supporting role that AI can play in our sector – from supporting protection and accessibility of cultural heritage, to providing new opportunities for interactive engagement, monitoring the illicit trafficking of cultural objects or facilitating research.
The Report acknowledges the need for a socially responsible digital transformation of the cultural (heritage) sector and calls for an ethical approach to the use of AI so that it becomes a tool that serves people, the common good and the general interest of citizens. It also outlines the potential of AI to monitor and analyse changes to cultural heritage sites caused by climate change and natural disasters.
